IMS Case Study - How Fry-IT helped investment management firm, IMS, achieve high growth rates
http://www.invms.co.uk"Our business has more than tripled in size in the last two years and I think our new website, developed by Fry-IT, was a key contributor." (Antony John – MD of IMS)
How did Fry-IT help us achieve this growth?
"The branding and functionality has put us into a different league and helped us move up the value chain. As the first point of contact for many potential clients, having a professional website that inspires confidence was critical in our development.
In the past, responding to ad-hoc queries or requests from our clients was particularly time consuming. However, through the development of their own, bespoke private web pages, clients can now readily access up-to-date, compliant information specifically tailored to their needs. In the old days, if each hit on our private pages was a client query we would have had to increase the number of people working in Client Services, significantly adding to our costs."
By way of introduction…
"IMS is one of the largest independent multi-managers in Europe. Founded in 1999, we currently advise and manage several billion pounds of assets for a diverse range of primarily institutional clients."
How did we take control of our own website?
"The original IMS website was developed in-house but quickly became insufficient for our needs. It was apparent that we needed something more modern and professional that would enable us to work more efficiently with our clients. One of our requirements was the ability to control the content of the website ourselves on a day-to-day basis, whilst being able to rely on the dependable support of our provider to take care of the hosting and any technical problems that may occur."
"The private pages are going down a storm" (Antony John – Managing Director)
How Fry-IT helped us
"Fry-IT created a solution for us that exceeded our expectations. They provided us with a professional website that is very easy to use and administer. Our larger clients have their own private pages, enabling them to access bespoke, up-to-date information on their product such as fact sheets, monthly reports and performance data and these are easily updated by our Client Services team."
"Our clients' perception is that we have tailored a site specifically for them and they love this." (Mark Dunn – Director, Client Services)
26th of July 2006