Orange

A UK first: Orange choose fry to create new twitter photo-sharing platform

Orange SnapshotChallenge

fry have had a long-standing relationship with Orange, based around the provision and fulfilment of high-end server management and data storage services. Orange asked us to come up with a new photo-sharing product for their 16 million users. The brief was to create a revenue generating platform that would integrate with social networks, initially focused on Twitter.

Solution

fry created a system that allows users to share their mobile photos via twitter using MMS. This meant building:

  • 'Snapshot' Orange's photo-sharing product
  • the system that enables users to post their photos into Snapshot
  • the system that posts an update to the user's Twitter feed, linking back into Snapshot

We integrated all this into Orange's billing systems so that each transaction could generate revenue.

Result

A novel service for users, a revenue generating social networking platform for Orange, a UK first for a network operator, and wide-spread media coverage.

Mark Watts-Jones, Head of Product Management at Orange said "Great performance. In the UK we're very pleased!"

What others are saying:

  • Twitter -"The UK has had an outsised cultural impact on the world. From music to sports to literature... and now - MMS with Twitter."
  • Venturebeat - "This is an interesting partnership - it doesn't cost Twitter much as they've already integrated services like this before, plus Orange generates good will and publicity every time its customers use the service.
  • Gomonews - "Is it me, or is Orange finally catching up on its heritage and becoming a bit edgy? The iPhone, Twitter, social media plays a huge part... Orange is getting it right again?"
  • Techcrunch: "Twitter UK Users Get Something No One Else Has: MMS Support"